THE COMEBACK:
THE MESSAGE:
I have listed several possible goals of the concept of ‘advertising’. Today we are bombarded with ads. They may come through social media, traditional media, television or radio, the mail, door hangers, or street signs. There is no shortage of psychological pressure being applied through the various channels. Some scammers can even get free ‘COME AND GET IT’ ad space on published newspaper articles in the comment section. And my favourite head scratchers are product manufacturers who demand that you to use it “like a pro!” or declare they are the “official sponsors".
THE BLURB:
ADVERTISING EXCUSES
to inform the consumer and create competition
to make known or to communicate knowledge to the public.
to inform the consumer and create competition
to make known or to communicate knowledge to the public.
to sell to the needs of the masses and help them make choices
to trade goods or property to another for money
to betray the status quo of competitors
to develop a belief, truth, value, or desirability of something or someone that is false.
to develop a belief, truth, value, or desirability of something or someone that is false.
to demand a sale to the gullible
to seek the state of being sought after or to call for a product urgently.
to scam the vulnerable public
to obtain by deception
to seek the state of being sought after or to call for a product urgently.
to scam the vulnerable public
to obtain by deception
to support the popularity of certain goods or people
to provide assurance to users of a company’s products or to argue for a vote for someone or something.
to introduce a new idea or scam
to sway the masses
to influence, popularize or cause to be liked or esteemed.
to indoctrinate the believers
to imbue with a partisan or sectarian opinion, point of view, or principle.
THE QUOTE:
THE CLIP:
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